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Research reports

Setlers creative development research

This is the first stage of research on Setlers with a view to helping in the creative development of a convincing new TV commercial for the brand which should be in line with the strategy and positioning. The objectives therefore were:1. To explore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/setlers-creative-development-research


Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/baby-ribena-advertising-test


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work


Case studies

Improving the communications of research findings

In an effort to make a substantive and illustrative contribution to the topic "Quality in Research" this paper concentrates on quality in the use of research - on improving the communications of research findings, based on three studies. In each case...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Robert M. Worcester
August 1, 1975
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Citation

Worcester, R. M. (1975a, August 01). Improving the communications of research findings. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/improving-the-communications-of-research-findings


Research papers

Economy and impact in advertising

The aim of this paper is to suggest that the quality of advertising, in terms of cost effectiveness and increased impact can be greatly improved by the discovery of basic principles of creative communication. In order to examine this suggestion...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Michael S. Featherstone
August 1, 1975
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Citation

Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/economy-and-impact-in-advertising


Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975
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Citation

Zwilling and Goldstein (1975a, August 01). Market studies: How to have good return of money. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money


Research papers

The selection of promotional media

Much research has been done in the Medical Field on Readership and the overall communications field. However, such information has not in the past given sufficient information as to the types of doctors to whom manufacturers are directing their...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: M. J. Batt
March 1, 1975
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Citation

Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-selection-of-promotional-media


Research papers

Active information on investments (German)

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975
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Citation

Bransch, L. (1975a, February 01). Active information on investments (German). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/active-information-on-investments-german-